private label

noun

: a label associated with a specific chain store
also : a brand or product having a private label
usually hyphenated when used attributively
private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The key to its low-cost strategy is that nearly all of its product lines are private label. Jack Buffington, Fortune, 8 Feb. 2026 Still, until that happens, the expectation is that Steven Madden’s private label business that generated $415 million in Fiscal Year 2024 could see a $100 million hit in the two year through Fiscal Year 2026. Vicki M. Young, Footwear News, 6 Feb. 2026 The key to its low-cost strategy is that nearly all of its product lines are private label. Jack Buffington, The Conversation, 6 Feb. 2026 The company has also built up its its own private label brands like Amazon Grocery and Amazon Saver to take on the expansion of low-cost competitors Aldi and Lidl and recently rolled out same-day delivery of fresh food to more than 2,000 cities. Jordan Valinsky, CNN Money, 27 Jan. 2026 See All Example Sentences for private label

Word History

First Known Use

1950, in the meaning defined above

Time Traveler
The first known use of private label was in 1950

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Cite this Entry

“Private label.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/private%20label. Accessed 14 Feb. 2026.

Last Updated: - Updated example sentences
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